Wednesday, April 29, 2015

#InspiredByCrafted - Small Batches, Big Flavor

This post is sponsored by Hill’s. I am being compensated for helping spread the word about Hill’s® Ideal Balance™ Crafted™, but Lapdog Creations only shares information we feel is relevant to our readers. Hill’s Pet Nutrition, Inc. is not responsible for the content of this article.

With a growing trend of eating healthy meals with fresh, locally sourced ingredients, either cooked at home or at quality restaurants, it should be no surprise that Americans are also becoming more aware of what they put into their fur kids' food bowls.


Pet parents are getting educated and making smarter, healthier choices. They are no longer choosing their dog and cat food based on what's on sale at the grocery store. Instead, they now spend hours researching brands to find the most nutritious, natural options for their pets.


We recently learned about - and got to try - the all new Hill’s® Ideal Balance™ Crafted™ which is made in small batches.
What does "Small Batch" mean?
Small batch means that Ideal Balance Crafted is made just the way you would - one very special batch at time.  Hill's experienced, dedicated master bakers create unique recipes in small batches using high quality meats, wholesome vegetables and ancient grains.
Hill's recognized the trends of pet parents and responded by crafting a dog food that not only provides 100% balanced nutrition, but is less processed and made the way you would make it - in small batches with natural ingredients. Check out the short video below to learn more.

Ideal Balance Crafted uses many of the same ingredients that you would expect to find in high-end restaurants. Protein sources include trout, salmon, tuna, roasted beef and chicken that has been slow cooked to ensure high quality taste and composition.  The artisan crafted recipes also include whole ancient grains like quinoa and buckwheat, and vegetables like sweet potatoes, barley and peas. 

The cooking process of roasting dry dog kibble is not common, but it is very effective.  It not only produces a texture that dogs love, it also allows Hill's to "cook" it with more attention and care, helping to lock in flavor and nutrition.  Even the wet food is made using new technology which helps deliver textured foods with perfectly balanced nutrition. 

As with other Ideal Balance brand products, all Ideal Balance Crafted dog and cat foods are made in the US with no corn, wheat, soy, artificial colors, artificial flavors or preservatives. In addition to the dry and wet food, the line also features treats.

The Lapdogs are big fans of the Grain Free Herbed Chicken and Chickpeas recipe.  Zeus was still with us when we received our samples from Hill's and he couldn't get enough of the kibble!

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Ideal Balance Crafted products are available at vet offices and specialty pet stores, as well as Pet 360, where the line is currently on sale

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Unknown said...

Interesting. Thanks for sharing.

tubby3pug said...

Sounds good

The Daily Pip said...

Looks yummy!

Kenyetta said...

Interesting concept! Sounds good and better for the pups!

Talent Hounds said...

Love the small batch idea!

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